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Lost at Sea: 3 Reasons Why You Need a Content Marketing Calendar

It’s 2017. Do you know where your content is? For companies with numerous products, technologies, and services across various sectors, it can be hard to keep track of every last press release, blog post, brochure, or whitepaper. Throw in the gridlock that can stem from trying to orchestrate the multiple layers of developing, posting, and … Continued

B2B Marketers: Stop spending your money in these 5 ways

Perhaps unsurprisingly, budget is the top concern for underperforming- to moderate-performing marketing teams, according to the Salesforce.com 2016 State of Marketing Report. But we didn’t expect the same report to find that budget isn’t even in the top 10 concerns for high-performing teams. How can that be? Salesforce attributes this phenomenon to company leaders prioritizing … Continued

A look into how healthcare professionals use virtual communities

The current healthcare structure and culture can limit healthcare professionals’ interpersonal communication. While modern healthcare organizations are touted as being knowledge intensive, research is showing that bureaucratic, hierarchical and intra-professional barriers still exist when it comes to facilitating knowledge sharing. Why should healthcare companies care? Because gaps in communication can impact the adoption speed of … Continued

Elevate your healthcare marketing content

Many brands fancy themselves content marketers with inbound lead generation and nurture strategies. There’s a proliferation of content developed with intent to move customers through the decision journey, from awareness to purchase. Some do this better than others. One healthcare brand that has shown a particular knack for strong content and nurture marketing is Cardinal … Continued