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The one question that will change your PR program for good

Make your 2018 PR program your best yet   B2B marketers everywhere are developing 2018 marketing and PR plans. Clients are asking us to evaluate what worked and didn’t this year, to scan the competitive landscape to capitalize on weaknesses and to help them prepare to leverage their companies’ most anticipated events in 2018. The … Continued

2018 PR Planning: Prepare today to succeed tomorrow

Labor Day signaled the end of summer. It’s still only September, though, so how can we be thinking ahead to 2018 PR planning? The reality is, the new year will be here soon. The best B2B PR programs stem from strategic planning and definitive business goals. Being ready to hit the ground running when the … Continued

Lost at Sea: 3 Reasons Why You Need a Content Marketing Calendar

It’s 2017. Do you know where your content is? For companies with numerous products, technologies, and services across various sectors, it can be hard to keep track of every last press release, blog post, brochure, or whitepaper. Throw in the gridlock that can stem from trying to orchestrate the multiple layers of developing, posting, and … Continued

The benefits of an annual PR budget

With planning season in full-swing, you will soon be submitting your public relations budget for 2016. It might be easy to base the budget off the most tangible or obvious PR needs anticipated in the new year, such as a product launch or tradeshow support. But to fully utilize PR support, consider the benefits of having an … Continued

Good vs. great: How does your PR program stack up?

Our clients often ask us how their programs compare to other clients. They are looking for a performance review on what they are doing well, and what they could improve upon. I love this question as it shows our clients are truly passionate about the work we’re doing together. At the same time, we struggle … Continued