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The upside to journalist turnover

The relationship question used to rule the PR agency RFP process, especially when a company was deciding between two equally-qualified firms: How many journalists do you have solid relationships with? The more names you could drop from your Rolodex, the better chance you had of earning the business. Even 5 years ago, agencies like Inprela … Continued

Tales of the tape: Media blunders and how to avoid them

Everyone makes mistakes. No matter how well-prepared or experienced they are, even the best spokespeople and experts get tripped up in front of the media now and then. These blunders, although unfortunate, can serve as learning experiences. Here we’ll talk about a few of the worst media gaffes we’ve witnessed and how to avoid similar … Continued