A picture is worth a thousand shares
Most humans are visual beings. While text still dominates online information exchange, humans do not handle lots of text very … Continued
Category: Manufacturing PR
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Making PR a top lead generator
Inprela made PR a top business driver for Stratasys Direct Manufacturing (SDM) in 2015. Here’s how we did it. Program … Continued
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Video may have killed the radio star. Is text dead too?
Video content marketing has been deemed a must-do for B2B brands. However, tight budgets and compressed schedules can be hurdles … Continued
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Marketing in manufacturing: Three common challenges
The newness of 2016 has faded. You’re either executing your marketing communications campaigns as planned, or (more likely) you’re managing … Continued
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B2B marketing: Humanizing your offering
Make the complicated, digestible, relatable, more understood. That is the goal in B2B marketing. But, it’s not an easy task. … Continued
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The B2B guide to what’s trending in 2016
Trend stories are popular at the start of any New Year. It’s a time to pause and consider what potential … Continued
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Don’t jump on the buzzword bandwagon
Big Data, the Internet of Things, Green technology. If you work in the world of manufacturing, this terminology is not … Continued
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Digital and PR: When Two Become One
Time spent online exceeds time spent with all other media, including TV. With the high usage of social media, smart … Continued