And the winner is… evaluating the value of an award
Not all awards are created equal. Some carry a lot of weight, while others amount to little more than a … Continued
Category: B2B PR
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How your sales team should be leveraging PR
Your marketing team is developing strong content to drive awareness and, in some cases, to generate leads. Compelling case studies. … Continued
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Who Should Be Our Next Guest?
Contact us at connect@inprela.com with your suggestions for guests who are making waves in marketing.
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The B2B guide to what’s trending in 2016
Trend stories are popular at the start of any New Year. It’s a time to pause and consider what potential … Continued
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The benefits of an annual PR budget
With planning season in full-swing, you will soon be submitting your public relations budget for 2016. It might be easy to … Continued
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Good vs. great: How does your PR program stack up?
Our clients often ask us how their programs compare to other clients. They are looking for a performance review on … Continued
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Digital and PR: When Two Become One
Time spent online exceeds time spent with all other media, including TV. With the high usage of social media, smart … Continued
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The upside to journalist turnover
The relationship question used to rule the PR agency RFP process, especially when a company was deciding between two equally-qualified … Continued
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6 trends in B2B marketing in 2015
Every year I try to attend the Business Marketing Association national conference for business-to-business (B2B) marketers in Chicago. I find … Continued