The benefits of an annual PR budget
With planning season in full-swing, you will soon be submitting your public relations budget for 2016. It might be easy to … Continued
Category: B2B PR
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Good vs. great: How does your PR program stack up?
Our clients often ask us how their programs compare to other clients. They are looking for a performance review on … Continued
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Digital and PR: When Two Become One
Time spent online exceeds time spent with all other media, including TV. With the high usage of social media, smart … Continued
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The upside to journalist turnover
The relationship question used to rule the PR agency RFP process, especially when a company was deciding between two equally-qualified … Continued
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6 trends in B2B marketing in 2015
Every year I try to attend the Business Marketing Association national conference for business-to-business (B2B) marketers in Chicago. I find … Continued
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Please don’t let me be misunderstood
As a mom and a PR practitioner, it seems I have taken on two roles that have been listed among … Continued
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Leveraging PR in today’s connected B2B world
Driven by the explosion of digital channels, there has been a big shift in business-to-business marketing communications. Channels, tactics and … Continued