How to capitalize on your story using multiple formats
When your company has a good story it is important to maximize its influence. In B2B PR we strive to … Continued
Category: B2B Marketing
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4 rules for B2B thought leadership success
It seems every B2B company’s marketing goal is to be a thought leader. To be recognized as a thought leader, you … Continued
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Who Should Be Our Next Guest?
Contact us at connect@inprela.com with your suggestions for guests who are making waves in marketing.
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Marketing in manufacturing: Three common challenges
The newness of 2016 has faded. You’re either executing your marketing communications campaigns as planned, or (more likely) you’re managing … Continued
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B2B marketing: Humanizing your offering
Make the complicated, digestible, relatable, more understood. That is the goal in B2B marketing. But, it’s not an easy task. … Continued
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Our digital footprint was failing (embarrassing but true)
There’s an old saying, “the cobbler’s children go unshod.” This was the reality when it came to Inprela’s digital footprint. … Continued
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The B2B guide to what’s trending in 2016
Trend stories are popular at the start of any New Year. It’s a time to pause and consider what potential … Continued
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Digital and PR: When Two Become One
Time spent online exceeds time spent with all other media, including TV. With the high usage of social media, smart … Continued
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6 trends in B2B marketing in 2015
Every year I try to attend the Business Marketing Association national conference for business-to-business (B2B) marketers in Chicago. I find … Continued