Our digital footprint was failing (embarrassing but true)
There’s an old saying, “the cobbler’s children go unshod.” This was the reality when it came to Inprela’s digital footprint. … Continued
Category: B2B Marketing
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The B2B guide to what’s trending in 2016
Trend stories are popular at the start of any New Year. It’s a time to pause and consider what potential … Continued
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Digital and PR: When Two Become One
Time spent online exceeds time spent with all other media, including TV. With the high usage of social media, smart … Continued
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6 trends in B2B marketing in 2015
Every year I try to attend the Business Marketing Association national conference for business-to-business (B2B) marketers in Chicago. I find … Continued