A new journey: Uncovering the stories behind manufacturing marketing leaders
From as far back as I can remember, I’ve been fascinated by the intricacies of human dynamics and the subtleties … Continued
Author: Stephani Simon
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Breaking free from the lead generation trap: A new era in B2B marketing
Eight years ago, I was a demand generation leader within a global corporation at the peak of the content marketing … Continued
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Who Should Be Our Next Guest?
Contact us at connect@inprela.com with your suggestions for guests who are making waves in marketing.
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Leading digital transformation within a global, multi-SKU manufacturing corporation
Innovative Manufacturing Leader Series: Insights from Kimberlee Sinclair, VP Digital Customer Experience at H.B. Fuller B2B buying preferences are changing … Continued
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Manufacturers, your marketing is holding you back
You may be investing millions of dollars into R&D, AI, robotics and everything under the Industry-4.0-sun, but if you’ve only … Continued
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Building a modern marketing structure: The case for marketing operations
Marketing was once thought of as a right-brain profession. All you needed was a pen, some paper, a couch and … Continued
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Four events manufacturing marketing leaders should attend in 2019
With technological innovation, the manufacturing industry is becoming more dynamic and complex every day. Marketers need to keep pace with … Continued
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Let your customer guide your 2019 content marketing strategy
According to Content Marketing Institute’s report published last week, the most successful B2B content marketers (90 percent) prioritize the audience’s … Continued
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Build a successful B2B content strategy for 2019
Back in 2009, I saw one of the first definitions of content strategy from Kristina Halvorson: “Planning for the creation, … Continued