Powerful manufacturing websites: An insider’s view
Most manufacturing websites have looked the same since the dawn of the internet. Typically, they are glorified brochures focused on … Continued
Author: Stephani Simon
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Account-based marketing: Why 96% of B2B marketers call it a “must have”
Account-based marketing. I wasn’t familiar with the phrase until a presentation at the 2016 Masters of B2B Marketing Conference, but … Continued
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Marketing in manufacturing: Three common challenges
The newness of 2016 has faded. You’re either executing your marketing communications campaigns as planned, or (more likely) you’re managing … Continued
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Our digital footprint was failing (embarrassing but true)
There’s an old saying, “the cobbler’s children go unshod.” This was the reality when it came to Inprela’s digital footprint. … Continued
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Good vs. great: How does your PR program stack up?
Our clients often ask us how their programs compare to other clients. They are looking for a performance review on … Continued
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6 trends in B2B marketing in 2015
Every year I try to attend the Business Marketing Association national conference for business-to-business (B2B) marketers in Chicago. I find … Continued
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A rally cry for B2B marketers to “be more”
The pressure is on. Your boss doesn’t care about the complexities involved with marketing to other businesses, how much technical … Continued