Healthcare suppliers’ gold mine: shared accountability – a look at who’s getting into the game
Regardless what shape health policy takes under the new administration, the pressure on health systems to deliver better care for … Continued
Author: Sara Payne
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Politically incorrect: What B2B brands should learn from the 2016 election
If B2B brands can learn anything from the rancorous 2016 Presidential campaign, it’s this: authenticity reigns – even if politically … Continued
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How VOC enhances B2B marketing effectiveness
Most healthcare and manufacturing companies believe they know their customers pretty well, so they don’t often reach out directly to … Continued
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Making PR a top lead generator
Inprela made PR a top business driver for Stratasys Direct Manufacturing (SDM) in 2015. Here’s how we did it. Program … Continued
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4 rules for B2B thought leadership success
It seems every B2B company’s marketing goal is to be a thought leader. To be recognized as a thought leader, you … Continued
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The hidden power of LinkedIn for B2B healthcare marketing
Healthcare companies selling to a B2B audience should include LinkedIn as a key channel in their PR program for demand … Continued
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Code blue: Signs your healthcare messaging needs resuscitation
Most of us recognize really good and really bad B2B healthcare messaging when we see it. As with a lot … Continued
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The upside to journalist turnover
The relationship question used to rule the PR agency RFP process, especially when a company was deciding between two equally-qualified … Continued