We’re gearing up for one of the biggest weeks in healthcare innovation: HLTH Conference 2025, happening October 19–22 in Las Vegas. Every year, this event feels like a glimpse into the future of care delivery, but this year’s theme, Heroes and Legends, hits especially close to home.
At Inprela, we believe bold storytelling isn’t just a communications tactic—it’s how change gets made. And HLTH is the place where bold thinkers come to challenge the status quo, call out what isn’t working, and rally others to build something better. It’s not just a conference. It’s a movement.
If you haven’t reserved your spot yet, there’s still time to register for HLTH Conference 2025 and join 10,000+ healthcare leaders, innovators, and storytellers shaping what’s next in health.
The Conversations Shaping Healthcare’s Future
The HLTH 2025 agenda mirrors this moment – an industry under pressure, but full of possibility. Here are the four trends we’ll be watching closely.
1. The AI Reckoning
AI has moved from theory to action, and HLTH 2025 is where that shift becomes real. Sessions like “Beyond the Hype: AI That Heals” and “AI that Actually Delivers on Redefining Healthcare” explore what happens when innovation meets real-world impact. The question now isn’t if AI can transform care, but how we integrate it ethically and empathetically. At Inprela, we’re especially tuned into the human side of AI adoption in healthcare and the impact it will have on patient outcomes, experiences, trust, and transparency.
2. The Consumer Reimagined
We’ve officially moved past the “patient-as-consumer” buzzword era. HLTH 2025 challenges us to go deeper: How do we actually meet people where they are? How do we design communications for the mom managing her family’s care at night, or the patient navigating chronic illness with three jobs and zero time? As we said last year: health brands that succeed won’t just reach people—they’ll resonate with them by clearly understanding their reality.
3. Workforce Transformation
Burnout isn’t new, but the way leaders are responding to it is. The sessions on workforce transformation are about something deeper than recruitment and retention; they’re about restoring purpose. We’re particularly interested in how storytelling inside organizations can reconnect people to their “why” and turn internal alignment into a brand’s external advantage.
4. The Connected Ecosystem
The walls between payors, providers, employers, and innovators are finally coming down. HLTH 2025 will highlight how collaboration is reshaping everything—from care delivery to community engagement. The message is clear: no single player can fix healthcare alone. The future will belong to those who share data, share insight, and share stories. Or as we like to say at Inprela: when stories align, movements begin.
From Ideas to Influence: Our Mission at HLTH
This year, we’re showing up at HLTH with a clear mission: to celebrate the people who don’t just talk about change—they shape it. That’s what we mean when we call someone a StoryShaper.
A StoryShaper is someone who:
- Says the hard things out loud when no one else will.
- Connects dots others haven’t seen yet.
- Uses storytelling not just to inform—but to inspire action.
Throughout HLTH, you’ll see our team wearing StoryShaper buttons and handing them to the heroes who inspire us most. These aren’t just souvenirs; they’re symbols of action. Every button honors the innovators, clinicians, marketers, and founders who are transforming ideas into influence and driving healthcare forward.
We’ll also be recording three episodes of The Health Marketing Collective from the Media Lounge, featuring guests who embody the StoryShaper mindset—CMOs, founders, researchers, and clinicians who are aligning bold strategy with bold storytelling to drive real results.
And we’re not stopping there. We’re offering five select leaders a personalized StoryShaper Report—a mini narrative audit that helps you see how your brand story shows up in earned media, executive presence, and internal culture, along with actionable ideas to amplify your voice.
Join the Conversation
For us, HLTH 2025 is about elevating the stories in healthcare that deserve to be heard and proving that when purpose and storytelling align, visibility naturally follows.
Ready to meet up at HLTH? Drop us a note at connect@inprela.com. Let’s make bold happen.
