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Video may have killed the radio star. Is text dead too?

Video content marketing has been deemed a must-do for B2B brands. However, tight budgets and compressed schedules can be hurdles to production. Are you doomed if you’re not producing viral videos to promote your product or service? Absolutely not. Video will win an audience better than a 25-page thesis paper, no doubt. But, text is … Continued

Don’t jump on the buzzword bandwagon

Big Data, the Internet of Things, Green technology. If you work in the world of manufacturing, this terminology is not new to you. These are what we – and every other manufacturer – believe to be the industry’s “next big thing.” Everyone is using these buzzwords and claiming to be experts on these concepts, but … Continued