Elements of an effective tradeshow marketing plan
Industry tradeshows are a great opportunity for B2B companies to launch new products and make company announcements, as well as … Continued
Insights
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7 Tips for optimizing your LinkedIn ads for engagement
There’s a reason we typically only recommend paid social media through LinkedIn to our B2B manufacturing and healthcare clients. Not … Continued
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Who Should Be Our Next Guest?
Contact us at connect@inprela.com with your suggestions for guests who are making waves in marketing.
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7 Limitations B2B brands face in driving business value: Part 3
Welcome to part three of our series on limitations B2B brands face in deriving real business value from PR, how … Continued
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7 Limitations B2B brands face in driving business value: Part 2
The first step in deriving more business value from PR is to identify the barriers to integration and measurement in … Continued
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7 Limitations B2B marketers face in driving business value: Part 1
The last five to ten years in B2B marketing have been all about content. Back in 2011 Google declared publishing … Continued
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How manufacturing marketers should use LinkedIn in the buying cycle
Awhile back we wrote about why healthcare marketers should use LinkedIn for reaching their audiences. With so many recent changes … Continued
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Change how you define PR, change your business
Some call it PR, some call it media relations, earned media or thought leadership. Public Relations Society of America’s definition … Continued
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A new model for B2B public relations success
Today’s B2B marketing reality: Marketing budgets are under scrutiny from executive leadership. Marketing departments face increased pressure to drive business … Continued