Change how you define PR, change your business
Some call it PR, some call it media relations, earned media or thought leadership. Public Relations Society of America’s definition … Continued
Insights
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A new model for B2B public relations success
Today’s B2B marketing reality: Marketing budgets are under scrutiny from executive leadership. Marketing departments face increased pressure to drive business … Continued
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Use voice of customer research to bulk up your B2B healthcare PR plan
B2B healthcare brands know the importance of in-depth research. Lab testing, pilot sites and clinical trial data are the bread … Continued
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Amplifying manufacturing PR with email marketing
Distribution is a critical element to a successful content marketing strategy. While platforms like LinkedIn and Facebook have sponsored content … Continued
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The importance of evolving your manufacturing content marketing program
It’s time for manufacturing marketers who are at the adolescent stage with content marketing to evolve their programs. While it … Continued
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3 Key marketing principles GE, Siemens and IBM have in common
Becoming an industry leader is not only the result of innovations in research and development, and sustainable sales growth, but … Continued
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Move over consumer brands, B2B marketers are coming to SXSW
South by Southwest (SXSW) is one of the most hyped events in the marketing world. The concerts, sponsored events and … Continued
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New survey reveals how engineers consume content
Successful PR isn’t just about quality content. It is making sure your content reaches and resonates with your audience. Most … Continued