7 Limitations B2B marketers face in driving business value: Part 1
The last five to ten years in B2B marketing have been all about content. Back in 2011 Google declared publishing … Continued
Blog Series: Manufacturing Marketing Leader
How aerospace found this marketing leader: A career built on relationships & reinvention
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How manufacturing marketers should use LinkedIn in the buying cycle
Awhile back we wrote about why healthcare marketers should use LinkedIn for reaching their audiences. With so many recent changes … Continued
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Change how you define PR, change your business
Some call it PR, some call it media relations, earned media or thought leadership. Public Relations Society of America’s definition … Continued
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A new model for B2B public relations success
Today’s B2B marketing reality: Marketing budgets are under scrutiny from executive leadership. Marketing departments face increased pressure to drive business … Continued
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Use voice of customer research to bulk up your B2B healthcare PR plan
B2B healthcare brands know the importance of in-depth research. Lab testing, pilot sites and clinical trial data are the bread … Continued
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Amplifying manufacturing PR with email marketing
Distribution is a critical element to a successful content marketing strategy. While platforms like LinkedIn and Facebook have sponsored content … Continued
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The importance of evolving your manufacturing content marketing program
It’s time for manufacturing marketers who are at the adolescent stage with content marketing to evolve their programs. While it … Continued
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3 Key marketing principles GE, Siemens and IBM have in common
Becoming an industry leader is not only the result of innovations in research and development, and sustainable sales growth, but … Continued