Rebirth: The press release in the digital age
With digital PR, social media and PR/advertising blends being the talk of the industry, it may seem like one of … Continued
Category: Writing Tips
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Tips for tailoring key messages to your audience
One of my favorite yoga postures to practice and teach is Parivrtta Utkatasana (pictured above), a dynamic posture accessible to … Continued
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Back to school: Writing compelling case studies
Ah, case studies. In your PR arsenal, they can be a perfect middle ground between press releases and whitepapers, offering … Continued