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Elements of an effective tradeshow marketing plan

Industry tradeshows are a great opportunity for B2B companies to launch new products and make company announcements, as well as have 1:1 time with customers and high quality leads. In fact, lead generation accounts for roughly 80 to 85 percent of the reason companies choose to exhibit. While a great lead generation tactic, they can … Continued

Beyond the booth: How to leverage your tradeshow attendance

Tradeshows are a key public relations strategy for many of our healthcare and manufacturing clients. The Association of perioperative Registered Nurses (AORN) Surgical Conference and Expo brought in over 4,200 exhibitors and 4,000 attendees last year and the AC, Heating & Refrigeration (AHR) System Expo brings in nearly 2,000 companies and over 6,000 HVAC professionals. … Continued