The importance of evolving your manufacturing content marketing program
It’s time for manufacturing marketers who are at the adolescent stage with content marketing to evolve their programs. While it … Continued
Author: Stephani Simon
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3 Key marketing principles GE, Siemens and IBM have in common
Becoming an industry leader is not only the result of innovations in research and development, and sustainable sales growth, but … Continued
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Who Should Be Our Next Guest?
Contact us at connect@inprela.com with your suggestions for guests who are making waves in marketing.
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Inbound marketing strategy: 5 essentials for 2018
Inbound marketing – touted as the holy grail of B2B lead generation. There are countless articles and reports claiming its value … Continued
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Top KPIs for evaluating B2B PR effectiveness
The heart of the 2018 planning season is upon us. It’s easy to dread planning – being trapped in conference … Continued
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4 B2B marketing trend reports to read before 2018 planning
As you’re putting together your 2018 marketing plan, there’s nothing like including some strong proof points pulled from third-party research … Continued
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Earned media’s critical & cost-effective role in filling the funnel
Earned media may not be known to drive as many direct click-throughs or gated content leads as owned and paid … Continued
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Tunnel vision is killing your demand generation program. Here’s how PR can help.
The rise of modern marketing has rocked your world, transforming the very nature of how you think and work. The … Continued
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B2B Marketers: Stop spending your money in these 5 ways
Perhaps unsurprisingly, budget is the top concern for underperforming- to moderate-performing marketing teams, according to the Salesforce.com 2016 State of … Continued