Earned media’s critical & cost-effective role in filling the funnel
Earned media may not be known to drive as many direct click-throughs or gated content leads as owned and paid … Continued
Blog Series: Manufacturing Marketing Leader
How curiosity is the path to a more human approach to manufacturing marketing
Read MoreAuthor: Stephani Simon
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Tunnel vision is killing your demand generation program. Here’s how PR can help.
The rise of modern marketing has rocked your world, transforming the very nature of how you think and work. The … Continued
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Who Should Be Our Next Guest?
Contact us at connect@inprela.com with your suggestions for guests who are making waves in healthcare marketing.
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B2B Marketers: Stop spending your money in these 5 ways
Perhaps unsurprisingly, budget is the top concern for underperforming- to moderate-performing marketing teams, according to the Salesforce.com 2016 State of … Continued
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Trade magazines: Still a marketer’s best friend?
Marketing through trade publications is an important aspect of many business-to-business strategies. The publications have perceived credibility to increase awareness; … Continued
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5 things you need to know about Inprela
You have high expectations. So do we. Everyone wants to work with people they like. Just like you, we are … Continued
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Powerful manufacturing websites: An insider’s view
Most manufacturing websites have looked the same since the dawn of the internet. Typically, they are glorified brochures focused on … Continued
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Account-based marketing: Why 96% of B2B marketers call it a “must have”
Account-based marketing. I wasn’t familiar with the phrase until a presentation at the 2016 Masters of B2B Marketing Conference, but … Continued
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Marketing in manufacturing: Three common challenges
The newness of 2016 has faded. You’re either executing your marketing communications campaigns as planned, or (more likely) you’re managing … Continued