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Back to school: Writing compelling case studies

Ah, case studies. In your PR arsenal, they can be a perfect middle ground between press releases and whitepapers, offering a mix of high-level information and meatier detail as well as a balance between “PR speak” and technical jargon. Most importantly, they tangibly demonstrate the impact and value of your business to potential customers. The … Continued

Tales of the tape: Media blunders and how to avoid them

Everyone makes mistakes. No matter how well-prepared or experienced they are, even the best spokespeople and experts get tripped up in front of the media now and then. These blunders, although unfortunate, can serve as learning experiences. Here we’ll talk about a few of the worst media gaffes we’ve witnessed and how to avoid similar … Continued