The B2B guide to what’s trending in 2016
Trend stories are popular at the start of any New Year. It’s a time to pause and consider what potential … Continued
Author: Jack Doyle
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Rebirth: The press release in the digital age
With digital PR, social media and PR/advertising blends being the talk of the industry, it may seem like one of … Continued
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Back to school: Writing compelling case studies
Ah, case studies. In your PR arsenal, they can be a perfect middle ground between press releases and whitepapers, offering … Continued
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Tales of the tape: Media blunders and how to avoid them
Everyone makes mistakes. No matter how well-prepared or experienced they are, even the best spokespeople and experts get tripped up … Continued