Earned media’s critical & cost-effective role in filling the funnel
Earned media may not be known to drive as many direct click-throughs or gated content leads as owned and paid … Continued
Author: Hilary Mayer
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B2B Marketers: Stop spending your money in these 5 ways
Perhaps unsurprisingly, budget is the top concern for underperforming- to moderate-performing marketing teams, according to the Salesforce.com 2016 State of … Continued