Finally, a way to measure the business impact of PR
We know that successful B2B PR is centered on storytelling that fosters meaningful engagement and demonstrates business value at every … Continued
Blog Series: Manufacturing Marketing Leader
How aerospace found this marketing leader: A career built on relationships & reinvention
Read MoreAuthor: Hilary Mayer
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7 Tips for optimizing your LinkedIn ads for engagement
There’s a reason we typically only recommend paid social media through LinkedIn to our B2B manufacturing and healthcare clients. Not … Continued
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Who Should Be Our Next Guest?
Contact us at HCMpodcast@inprela.com with your suggestions for guests who are making waves in healthcare marketing.
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7 Limitations B2B brands face in driving business value: Part 3
Welcome to part three of our series on limitations B2B brands face in deriving real business value from PR, how … Continued
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7 Limitations B2B brands face in driving business value: Part 2
The first step in deriving more business value from PR is to identify the barriers to integration and measurement in … Continued
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7 Limitations B2B marketers face in driving business value: Part 1
The last five to ten years in B2B marketing have been all about content. Back in 2011 Google declared publishing … Continued
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3 Key marketing principles GE, Siemens and IBM have in common
Becoming an industry leader is not only the result of innovations in research and development, and sustainable sales growth, but … Continued
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Inbound marketing strategy: 5 essentials for 2018
Inbound marketing – touted as the holy grail of B2B lead generation. There are countless articles and reports claiming its value … Continued
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Top KPIs for evaluating B2B PR effectiveness
The heart of the 2018 planning season is upon us. It’s easy to dread planning – being trapped in conference … Continued