The missing link in thought leadership and demand creation lies beyond the brand framework
Healthcare, manufacturing, and technology marketers spend a significant amount of time and brainpower (and not to mention budget) defining and … Continued
Healthcare, manufacturing, and technology marketers spend a significant amount of time and brainpower (and not to mention budget) defining and … Continued
Manufacturing, engineering, and design have a profound—yet often hidden—impact on the world around us. Manufacturing powers our society and plays … Continued
Eight years ago, I was a demand generation leader within a global corporation at the peak of the content marketing … Continued
You may be investing millions of dollars into R&D, AI, robotics and everything under the Industry-4.0-sun, but if you’ve only … Continued
Marketing was once thought of as a right-brain profession. All you needed was a pen, some paper, a couch and … Continued
With technological innovation, the manufacturing industry is becoming more dynamic and complex every day. Marketers need to keep pace with … Continued
According to Content Marketing Institute’s report published last week, the most successful B2B content marketers (90 percent) prioritize the audience’s … Continued
Back in 2009, I saw one of the first definitions of content strategy from Kristina Halvorson: “Planning for the creation, … Continued