Storytelling in manufacturing: Why complex, technical brands need impactful narratives
Manufacturing, engineering, and design have a profound—yet often hidden—impact on the world around us. Manufacturing powers our society and plays … Continued
Author: Hilary Mayer
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Breaking free from the lead generation trap: A new era in B2B marketing
Eight years ago, I was a demand generation leader within a global corporation at the peak of the content marketing … Continued
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Manufacturers, your marketing is holding you back
You may be investing millions of dollars into R&D, AI, robotics and everything under the Industry-4.0-sun, but if you’ve only … Continued
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Building a modern marketing structure: The case for marketing operations
Marketing was once thought of as a right-brain profession. All you needed was a pen, some paper, a couch and … Continued
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Four events manufacturing marketing leaders should attend in 2019
With technological innovation, the manufacturing industry is becoming more dynamic and complex every day. Marketers need to keep pace with … Continued
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Let your customer guide your 2019 content marketing strategy
According to Content Marketing Institute’s report published last week, the most successful B2B content marketers (90 percent) prioritize the audience’s … Continued
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Build a successful B2B content strategy for 2019
Back in 2009, I saw one of the first definitions of content strategy from Kristina Halvorson: “Planning for the creation, … Continued
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Finally, a way to measure the business impact of PR
We know that successful B2B PR is centered on storytelling that fosters meaningful engagement and demonstrates business value at every … Continued