The hidden power of measuring share of voice for B2B marketing
In B2B marketing, where the battle for visibility and engagement intensifies by the day, one metric stands out for its … Continued
Author: Amanda Rueb
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How to squeeze every last drop out of your existing content
It’s time to make your marketing dollars work harder for you. It’s estimated 50 percent of all marketing content goes … Continued
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Top manufacturing marketing campaigns of 2018
Consumers’ expectations and how they engage with brands have dramatically changed over the last several years — and consumers ultimately … Continued