Use voice of customer research to bulk up your B2B healthcare PR plan
B2B healthcare brands know the importance of in-depth research. Lab testing, pilot sites and clinical trial data are the bread … Continued
Author: Lacey Poppe
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Move over consumer brands, B2B marketers are coming to SXSW
South by Southwest (SXSW) is one of the most hyped events in the marketing world. The concerts, sponsored events and … Continued