It’s time to celebrate: How to capitalize on awareness days for B2B PR
Did you know December is Awareness Month of Awareness Months month? There seems to be a day, a week or … Continued
Author: Calla Nelson
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2018 PR Planning: Prepare today to succeed tomorrow
Labor Day signaled the end of summer. It’s still only September, though, so how can we be thinking ahead to … Continued
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A look into how healthcare professionals use virtual communities
The current healthcare structure and culture can limit healthcare professionals’ interpersonal communication. While modern healthcare organizations are touted as being … Continued
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Take the leap: Evolve your PR program to achieve measurable change
B2B PR is evolving at a rapid pace. What once was heavily driven by press releases and print media placements … Continued
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PR’s critical role in enhancing your search ranking
PR is one of the best and fastest ways to enhance search rankings. Over 80 percent of B2B interactions begin … Continued
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What makes a great spokesperson?
Spokespeople play critical roles in PR programs. As the faces of companies, they are primary links between internal (businesses) and … Continued
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Don’t sell snake oil: What you say matters
The role of public relations for healthcare companies is critical – and complicated. Compelling product or service information helps companies … Continued
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How to capitalize on your story using multiple formats
When your company has a good story it is important to maximize its influence. In B2B PR we strive to … Continued