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Beyond the booth: How to leverage your tradeshow attendance

Tradeshows are a key public relations strategy for many of our healthcare and manufacturing clients. The Association of perioperative Registered Nurses (AORN) Surgical Conference and Expo brought in over 4,200 exhibitors and 4,000 attendees last year and the AC, Heating & Refrigeration (AHR) System Expo brings in nearly 2,000 companies and over 6,000 HVAC professionals. … Continued