One manufacturing marketer’s mission to create memories, build community & bolster a brand
Amanda Gregory’s journey began amid the clatter of carpentry tools and sawdust-scented corners of her grandfather’s workshop. Under the watchful … Continued
Tag: B2B PR
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A New Journey: Uncovering the Stories Behind Manufacturing Marketing Leaders
From as far back as I can remember, I’ve been fascinated by the intricacies of human dynamics and the subtleties … Continued
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Breaking free from the lead generation trap: A new era in B2B marketing
Eight years ago, I was a demand generation leader within a global corporation at the peak of the content marketing … Continued
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4 hot takes on generative AI tools
If your boss hasn’t asked you about ChatGPT, brace for it, because that day is coming. AI, or artificial intelligence, … Continued
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The one question that will change your PR program for good
Make your 2018 PR program your best yet B2B marketers everywhere are developing 2018 marketing and PR plans. Clients … Continued
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Video may have killed the radio star. Is text dead too?
Video content marketing has been deemed a must-do for B2B brands. However, tight budgets and compressed schedules can be hurdles … Continued
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Please don’t let me be misunderstood
As a mom and a PR practitioner, it seems I have taken on two roles that have been listed among … Continued
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Leveraging PR in today’s connected B2B world
Driven by the explosion of digital channels, there has been a big shift in business-to-business marketing communications. Channels, tactics and … Continued