The missing link in thought leadership and demand creation lies beyond the brand framework
Healthcare, manufacturing, and technology marketers spend a significant amount of time and brainpower (and not to mention budget) defining and … Continued
Insights
-
-
Storytelling in manufacturing: Why complex, technical brands need impactful narratives
Manufacturing, engineering, and design have a profound—yet often hidden—impact on the world around us. Manufacturing powers our society and plays … Continued
-
Who Should Be Our Next Guest?
Contact us at connect@inprela.com with your suggestions for guests who are making waves in healthcare marketing.
-
Why this year’s Minnesota Manufacturers’ Summit matters more than ever
Minnesota manufacturing has always punched above its weight. From medical devices to building products and precision manufacturing that fuel global … Continued
-
How curiosity is the path to a more human approach to manufacturing marketing
When a reporter from The Wall Street Journal called Marvin, they weren’t chasing a product launch or financial headline. They … Continued
-
How aerospace found this marketing leader: A career built on relationships & reinvention
“I would say manufacturing chose me; I didn’t choose it.” Hexcel Corporation’s Vice President of Global Corporate and Marketing … Continued
-
Innovative, iconic local product named ‘Coolest Thing Made In Minnesota’ for 2024
On October 8, 2024, the Minnesota Chamber of Commerce hosted its annual Manufacturers’ Summit, bringing together industry leaders, business owners, … Continued
-
6 takeaways from the 2024 Minnesota Manufacturers’ Summit
On October 8, 2024, the Minnesota Chamber of Commerce hosted its annual Manufacturers’ Summit, bringing together industry leaders, business owners, … Continued
-
Launching a successful podcast: Essential questions to ask before you start
Podcasts have emerged as a transformative medium for meaningful conversations and captivating storytelling. As someone who listens to multiple podcasts … Continued