How aerospace found this marketing leader: A career built on relationships & reinvention
“I would say manufacturing chose me; I didn’t choose it.” Hexcel Corporation’s Vice President of Global Corporate and Marketing … Continued
Category: Manufacturing PR
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Innovative, iconic local product named ‘Coolest Thing Made In Minnesota’ for 2024
On October 8, 2024, the Minnesota Chamber of Commerce hosted its annual Manufacturers’ Summit, bringing together industry leaders, business owners, … Continued
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Who Should Be Our Next Guest?
Contact us at HCMpodcast@inprela.com with your suggestions for guests who are making waves in healthcare marketing.
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6 takeaways from the 2024 Minnesota Manufacturers’ Summit
On October 8, 2024, the Minnesota Chamber of Commerce hosted its annual Manufacturers’ Summit, bringing together industry leaders, business owners, … Continued
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Storytelling in manufacturing: Why complex, technical brands need impactful narratives
Manufacturing, engineering, and design have a profound—yet often hidden—impact on the world around us. Manufacturing powers our society and plays … Continued
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Unlocking the power of employer branding in manufacturing
Your employees are the heart and soul of your company and the face of your brand, especially in manufacturing. From … Continued
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One manufacturing marketer’s mission to create memories, build community & bolster a brand
Amanda Gregory’s journey began amid the clatter of carpentry tools and sawdust-scented corners of her grandfather’s workshop. Under the watchful … Continued
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The hidden power of measuring share of voice for B2B marketing
In B2B marketing, where the battle for visibility and engagement intensifies by the day, one metric stands out for its … Continued
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A new journey: Uncovering the stories behind manufacturing marketing leaders
From as far back as I can remember, I’ve been fascinated by the intricacies of human dynamics and the subtleties … Continued