How curiosity is the path to a more human approach to manufacturing marketing
When a reporter from The Wall Street Journal called Marvin, they weren’t chasing a product launch or financial headline. They … Continued
Blog Series: Manufacturing Marketing Leader
How curiosity is the path to a more human approach to manufacturing marketing
Read MoreAuthor: Stephani Simon
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How aerospace found this marketing leader: A career built on relationships & reinvention
“I would say manufacturing chose me; I didn’t choose it.” Hexcel Corporation’s Vice President of Global Corporate and Marketing … Continued
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Who Should Be Our Next Guest?
Contact us at connect@inprela.com with your suggestions for guests who are making waves in healthcare marketing.
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The missing link in thought leadership and demand creation lies beyond the brand framework
Healthcare, manufacturing, and technology marketers spend a significant amount of time and brainpower (and not to mention budget) defining and … Continued
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Storytelling in manufacturing: Why complex, technical brands need impactful narratives
Manufacturing, engineering, and design have a profound—yet often hidden—impact on the world around us. Manufacturing powers our society and plays … Continued
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One manufacturing marketer’s mission to create memories, build community & bolster a brand
Amanda Gregory’s journey began amid the clatter of carpentry tools and sawdust-scented corners of her grandfather’s workshop. Under the watchful … Continued
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A new journey: Uncovering the stories behind manufacturing marketing leaders
From as far back as I can remember, I’ve been fascinated by the intricacies of human dynamics and the subtleties … Continued
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Breaking free from the lead generation trap: A new era in B2B marketing
Eight years ago, I was a demand generation leader within a global corporation at the peak of the content marketing … Continued
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Leading digital transformation within a global, multi-SKU manufacturing corporation
Innovative Manufacturing Leader Series: Insights from Kimberlee Sinclair, VP Digital Customer Experience at H.B. Fuller B2B buying preferences are changing … Continued