Authentic Brand Storytelling: 4 Steps to Telling the Stories Only You Can Tell
In a crowded manufacturing marketplace, sameness is the fastest path to invisibility. According to Emily Chaney, Director of Enterprise Public … Continued
Author: Stephani Simon
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Minnesota Manufacturer’s Summit and the Coolest Thing Made in Minnesota: Resilient by Nature, Driven by Innovation
Minnesota’s manufacturing sector took center stage at the 2025 Minnesota Manufacturing Summit, bringing together makers, thinkers, and problem-solvers for a … Continued
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Who Should Be Our Next Guest?
Contact us at connect@inprela.com with your suggestions for guests who are making waves in marketing.
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People stories win: 3 pitfalls of product-only manufacturing storytelling and how to avoid them
Manufacturers are proud of what they make, and rightly so. Innovation, quality, and technical excellence matter. But when the story … Continued
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Why this year’s Minnesota Manufacturers’ Summit matters more than ever
Minnesota manufacturing has always punched above its weight. From medical devices to building products and precision manufacturing that fuel global … Continued
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How curiosity is the path to a more human approach to manufacturing marketing
When a reporter from The Wall Street Journal called Marvin, they weren’t chasing a product launch or financial headline. They … Continued
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How aerospace found this marketing leader: A career built on relationships & reinvention
“I would say manufacturing chose me; I didn’t choose it.” Hexcel Corporation’s Vice President of Global Corporate and Marketing … Continued
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The missing link in thought leadership and demand creation lies beyond the brand framework
Healthcare, manufacturing, and technology marketers spend a significant amount of time and brainpower (and not to mention budget) defining and … Continued
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Storytelling in manufacturing: Why complex, technical brands need impactful narratives
Manufacturing, engineering, and design have a profound—yet often hidden—impact on the world around us. Manufacturing powers our society and plays … Continued