3 keys to a successful influencer relations program
Remember the days of splashy influencer programs gracing every consumer marketing publication? Intriguing, but felt just out of reach for … Continued
Author: Sigrid Mellem
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Top ways to evolve your content marketing efforts in manufacturing
We all have those seasonal events we look forward to each year. Maybe it’s when leaves start to change, or … Continued
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Reaching engineers in 2019: Content and promotion stats
Delivering the right piece of content to the right audience at the right time is a major win when deploying … Continued
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Run your content operations like a publisher for 5x the revenue
According to Kapost, marketing organizations that have invested in best-in-class content operations enjoy 5x greater revenue contribution than laggers. If … Continued
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How manufacturing marketers should use LinkedIn in the buying cycle
Awhile back we wrote about why healthcare marketers should use LinkedIn for reaching their audiences. With so many recent changes … Continued
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Digitizing manufacturing must go beyond the production floor
Take a look at your company’s production floor. It’s pretty sweet, right? You might have the latest software and robotics, … Continued