Minnesota’s beacon of healthcare innovation beams at MANOVA Summit
Photo credit: @HealthFair11 One bright spot in this week’s rainy, dreary Minneapolis weather was the inaugural MANOVA Summit, a global … Continued
Author: Jackie Vos
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Back to the PR future: Communications trends from 2008 to apply in 2018
“Great Scott!” It’s already 2018! With every fall planning season, and turn of the calendar year, our inboxes and newsfeeds … Continued
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3 traits necessary for successful multiple-agency integration
Strap on your seatbelts, folks, the wild ride that is marketing planning season is underway. An important step in the … Continued
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5 ways “fake news” impacts healthcare media
The proliferation of the term “fake news” over the last year has catapulted the entire journalism profession into the spotlight…and … Continued
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B2B healthcare marketers await post-election content marketing opportunity
The clock is ticking. Election Day is nearly here. While many following this year’s U.S. presidential election can’t wait for … Continued
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Redefining B2B Healthcare KOL Engagement
For B2B healthcare companies that specialize in mission critical areas like patient care and safety, establishing a key opinion leader … Continued
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How your sales team should be leveraging PR
Your marketing team is developing strong content to drive awareness and, in some cases, to generate leads. Compelling case studies. … Continued
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6 healthcare leaders to follow in 2016
PR practitioners are used to continuously monitoring industry conversations to unearth emerging voices and validate others. You don’t have to … Continued