Four key events for healthcare marketers
The healthcare industry continues to evolve at a rapid pace. And it isn’t just the industry. If you aren’t keeping … Continued
Author: Calla Nelson
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Tidying up your web content
While it isn’t quite time for spring cleaning in Minnesota, it’s never too early to hop on the KonMari bandwagon. … Continued
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Who Should Be Our Next Guest?
Contact us at HCMpodcast@inprela.com with your suggestions for guests who are making waves in healthcare marketing.
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Arm your sales force with PR content
Content can be your sales team’s best tool for meeting the diverse needs of B2B buyers, according to research by … Continued
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Increase marketing ROI in 2019 with pillar content assets
One of the biggest mistakes B2B brands make when kicking off a content marketing program is creating and publishing multiple, … Continued
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Four trade media trends healthcare marketers can leverage
Twenty-three percent of B2B marketers view print trade magazines as a key content marketing tactic and only 17 percent rely … Continued
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Elements of an effective tradeshow marketing plan
Industry tradeshows are a great opportunity for B2B companies to launch new products and make company announcements, as well as … Continued
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Amplifying manufacturing PR with email marketing
Distribution is a critical element to a successful content marketing strategy. While platforms like LinkedIn and Facebook have sponsored content … Continued
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New survey reveals how engineers consume content
Successful PR isn’t just about quality content. It is making sure your content reaches and resonates with your audience. Most … Continued