Our manufacturing clients are progressive and embrace change. They care about sustainability and are continuously advancing technology to create a better world.
The manufacturer's guide to driving more business impact in B2B marketing
The only way to derive more meaningful PR metrics is to get PR out of its silo in earned media. In this e-book, you'll learn what's standing in the way of integrating PR and making it more measurable, and how to overcome those challenges to maximize the impact of PR and build enduring brand trust.
Expectations are higher than ever.
Executives are demanding better, more tangible results from marketing. But resources to get the job done remain the same and your company doesn’t have the infrastructure necessary for success. You need a pragmatic approach.
Take marketing to the next level.
Make your PR program work harder. Deploy targeted techniques. Integrate marketing efforts. Align with sales. Increase thought leadership. Garner greater awareness and engagement. Drive high-quality sales leads.
"Manufacturing brands unintentionally hide their greatest value behind product specs and technical jargon. We'll make sure your customers don't have to hunt for the benefit of your offering. The last thing you need is your marketing to be working against you."
Stephani Simon, Inprela President and Manufacturing Practice Leader
Manufacturing Client Successes
Inprela made PR a top business driver for the 3D printing service bureau, leveraging an original research report as part of a lead-gen content marketing program.
Develop focused chiller line awareness campaign that became top driver for company’s rep locator.
Expanded thought leadership and awareness in the healthcare and architectural markets with key audiences and decision makers.
Deployed an end user content marketing program that showcased unique adhesive technology by detailing applications, not the adhesive itself.
Across 3M industries we have helped establish leadership, influence regulatory changes and introduced many innovative products to market.
Drive awareness of unique technology offering with compelling storytelling deployed through earned media.
Created broad awareness of the company’s rebrand and developed stories that support the brand focus of advancing HVAC technologies. This includes introducing the first HVAC equipment that incorporates the Internet of Things, an especially advanced concept for this category.
Enhanced lead generation efforts through a content marketing strategy that places emphasis on the key points of differentiation, company focus and a strong, unique value proposition.
Support lead capture for disruptive product through expanded digital presence and smart audience targeting.
What's it like to work with us?
Manufacturing is evolving.
Marketing needs to keep pace.
As manufacturers take a fresh approach to attract younger audiences, it’s creating new and unforeseen challenges. Social engagement and mobile marketing are changing customer expectations, forcing manufacturers to keep pace with consumer marketing strategies.