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The one trait your B2B marketing team must possess: Scrappiness

Tight marketing budgets, more data and technology at our fingertips and the need for instant gratification—today, speed, agility and action win the game. Why? Your customers expect real-time engagement, and you can’t afford to leave room for competitors to get ahead. Simply put, companies today can’t afford not to be scrappy. These are the six … Continued

Top manufacturing marketing campaigns of 2018

Consumers’ expectations and how they engage with brands have dramatically changed over the last several years — and consumers ultimately don’t stop being consumers even if they work in the B2B world. In 2018, we saw B2B companies step outside of their comfort zone and embrace techniques their B2C counterparts have been using for years. … Continued

Reaching engineers in 2019: Content and promotion stats

Delivering the right piece of content to the right audience at the right time is a major win when deploying your content strategy. And a key part of that is knowing how and where your audience(s) consumes content. If that audience is engineers, you’re about to hit a goldmine. “How engineers find information,” is Engineering.com’s … Continued

Four key events for healthcare marketers

The healthcare industry continues to evolve at a rapid pace. And it isn’t just the industry. If you aren’t keeping up-to-date on the latest trends and tools for B2B marketing, be prepared to get left behind. While there is a plethora of healthcare conferences, a majority are centered on hospital improvement and patient safety for … Continued