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The B2B guide to what’s trending in 2016

Trend stories are popular at the start of any New Year. It’s a time to pause and consider what potential impact new technologies and developments will have on the world, people and businesses. These stories can also prove to be crucial in keeping pace with industry advancements that, if ignored, can leave you feeling left … Continued

Don’t jump on the buzzword bandwagon

Big Data, the Internet of Things, Green technology. If you work in the world of manufacturing, this terminology is not new to you. These are what we – and every other manufacturer – believe to be the industry’s “next big thing.” Everyone is using these buzzwords and claiming to be experts on these concepts, but … Continued

Digital and PR: When Two Become One

Time spent online exceeds time spent with all other media, including TV. With the high usage of social media, smart phones and tablets, as well as the need for instant information, marketing teams are under increasing pressure to make sure everything is digitally-connected and mobile-enabled.  Digital was once a separate and siloed strategy from PR. … Continued