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Amplifying manufacturing PR with email marketing

Distribution is a critical element to a successful content marketing strategy. While platforms like LinkedIn and Facebook have sponsored content options that’ve made it easier for B2B marketers to distribute content to targeted audiences, they don’t come close to the level of personalization and segmentation you can get with email marketing. In fact, 74 percent … Continued

3 Key marketing principles GE, Siemens and IBM have in common

Becoming an industry leader is not only the result of innovations in research and development, and sustainable sales growth, but also of building and maintaining a strong brand and customer loyalty through the ups and, more so, the downs. Besides being three of the largest conglomerate companies in the world, GE, Siemens and IBM continue … Continued

New survey reveals how engineers consume content

Successful PR isn’t just about quality content. It is making sure your content reaches and resonates with your audience. Most of our manufacturing clients are trying to reach engineers and for many years, print media was the best avenue to do so. But as younger engineers enter the workplace, trade publication readership is on the … Continued

Digitizing manufacturing must go beyond the production floor

Take a look at your company’s production floor. It’s pretty sweet, right? You might have the latest software and robotics, an effective IoT strategy, you might even be implementing additive manufacturing to shorten the supply chain. Your production floor is something to be proud of. It’s what powers your company and makes you one of … Continued

Trade magazines: Still a marketer’s best friend?

Marketing through trade publications is an important aspect of many business-to-business strategies. The publications have perceived credibility to increase awareness; position brands as thought leaders; drive referral traffic and garner high quality leads. But what happens when readership of trade magazines decline? We encountered a surprising new dynamic in a recent exercise. Inprela asked a … Continued

Top manufacturing blogs to follow today

As you know, dear readers, working in the manufacturing world means it’s important to be in the know about changing regulations, technology updates, enhancements and overall industry trends. That responsibility can be daunting. Thankfully, there are resources that make it easier to stay in the loop. One such resource is the blogosphere. By following relevant … Continued

Industry 4.0: Where do we go from here?

The Internet of Things (IoT) is changing the face of manufacturing. Cloud computing is coming to manufacturing. Industry 4.0’s automation and data exchange has reshaped the way things are made. In the beginning of 2016, these statements championed the power of disruptive technologies that were changing manufacturing. While these technologies came and we saw, have … Continued

A picture is worth a thousand shares

Most humans are visual beings. While text still dominates online information exchange, humans do not handle lots of text very well. Reading is time consuming and can easily be overwhelming. To counteract information overload, attractive visuals (photos, videos, infographics, etc.) that coincide with text are not just wants but must-haves. With that said, it should … Continued