Inprela Logo

Top manufacturing award opportunities for 2020

At Inprela, we often get requests from our manufacturing clients to identify award opportunities that fit their current marketing or business goals. We get it often enough that we figured it was due time to share these opportunities with you, too. Before we jump into our compilation, it’s safe to say not all of these … Continued

Manufacturers, your marketing is holding you back

You may be investing millions of dollars into R&D, AI, robotics and everything under the Industry-4.0-sun, but if you’ve only made minor updates to your website since Industry 3.0 – and are still investing in the same marketing tactics – buyers won’t believe you’re an advanced manufacturing company. While some manufacturing companies have elevated their … Continued

Top manufacturing marketing campaigns of 2018

Consumers’ expectations and how they engage with brands have dramatically changed over the last several years — and consumers ultimately don’t stop being consumers even if they work in the B2B world. In 2018, we saw B2B companies step outside of their comfort zone and embrace techniques their B2C counterparts have been using for years. … Continued

Reaching engineers in 2019: Content and promotion stats

Delivering the right piece of content to the right audience at the right time is a major win when deploying your content strategy. And a key part of that is knowing how and where your audience(s) consumes content. If that audience is engineers, you’re about to hit a goldmine. “How engineers find information,” is Engineering.com’s … Continued

Four events manufacturing marketing leaders should attend in 2019

With technological innovation, the manufacturing industry is becoming more dynamic and complex every day. Marketers need to keep pace with the ever-evolving industry with professional development and staying on top of trends or else they’ll get left behind. We have everything you need to know about four of the best industry conferences and events for … Continued

Amplifying manufacturing PR with email marketing

Distribution is a critical element to a successful content marketing strategy. While platforms like LinkedIn and Facebook have sponsored content options that’ve made it easier for B2B marketers to distribute content to targeted audiences, they don’t come close to the level of personalization and segmentation you can get with email marketing. In fact, 74 percent … Continued

3 Key marketing principles GE, Siemens and IBM have in common

Becoming an industry leader is not only the result of innovations in research and development, and sustainable sales growth, but also of building and maintaining a strong brand and customer loyalty through the ups and, more so, the downs. Besides being three of the largest conglomerate companies in the world, GE, Siemens and IBM continue … Continued