SEO, PR and content marketing have an important objective in common: get the right content in front of the right audience. That’s three marketing categories with one objective, so don’t waste time and budget thinking about them in separate strategic buckets – make the process more efficient. Take a more thoughtful, deliberate and strategic approach upfront … Continued
You may be investing millions of dollars into R&D, AI, robotics and everything under the Industry-4.0-sun, but if you’ve only made minor updates to your website since Industry 3.0 – and are still investing in the same marketing tactics – buyers won’t believe you’re an advanced manufacturing company. While some manufacturing companies have elevated their … Continued
Consumers’ expectations and how they engage with brands have dramatically changed over the last several years — and consumers ultimately don’t stop being consumers even if they work in the B2B world. In 2018, we saw B2B companies step outside of their comfort zone and embrace techniques their B2C counterparts have been using for years. … Continued
Delivering the right piece of content to the right audience at the right time is a major win when deploying your content strategy. And a key part of that is knowing how and where your audience(s) consumes content. If that audience is engineers, you’re about to hit a goldmine. “How engineers find information,” is Engineering.com’s … Continued
With technological innovation, the manufacturing industry is becoming more dynamic and complex every day. Marketers need to keep pace with the ever-evolving industry with professional development and staying on top of trends or else they’ll get left behind. We have everything you need to know about four of the best industry conferences and events for … Continued
Awhile back we wrote about why healthcare marketers should use LinkedIn for reaching their audiences. With so many recent changes to the social platform, we figured it is time to address the topic again, but this time with a twist – here’s lookin’ at you manufacturing marketers! It’s no secret that print readership is dwindling. … Continued
Distribution is a critical element to a successful content marketing strategy. While platforms like LinkedIn and Facebook have sponsored content options that’ve made it easier for B2B marketers to distribute content to targeted audiences, they don’t come close to the level of personalization and segmentation you can get with email marketing. In fact, 74 percent … Continued
It’s time for manufacturing marketers who are at the adolescent stage with content marketing to evolve their programs. While it was a breakthrough year – with nearly 60% of manufacturing marketers reporting in a recent study their organization’s overall approach to content marketing was more successful compared with one year prior – there’s still work … Continued
Becoming an industry leader is not only the result of innovations in research and development, and sustainable sales growth, but also of building and maintaining a strong brand and customer loyalty through the ups and, more so, the downs. Besides being three of the largest conglomerate companies in the world, GE, Siemens and IBM continue … Continued
Successful PR isn’t just about quality content. It is making sure your content reaches and resonates with your audience. Most of our manufacturing clients are trying to reach engineers and for many years, print media was the best avenue to do so. But as younger engineers enter the workplace, trade publication readership is on the … Continued