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The hidden power of LinkedIn for B2B healthcare marketing

Healthcare companies selling to a B2B audience should include LinkedIn as a key channel in their PR program for demand generation. It can help shorten a long sales cycle and enhance the ROI of your PR investment. It’s proven to be the best social platform for garnering conversions. LinkedIn drives greater than 60 percent more … Continued

Code blue: Signs your healthcare messaging needs resuscitation

Most of us recognize really good and really bad B2B healthcare messaging when we see it. As with a lot of things, it’s usually easier to diagnose than it is to cure. Especially when it’s your own messaging. Based on our experience helping companies refine and perfect their messaging, here’s our take on some of … Continued