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6 trends in B2B marketing in 2015

Every year I try to attend the Business Marketing Association national conference for business-to-business (B2B) marketers in Chicago. I find it energizing as the two days are packed full of useful content to bring back to our manufacturing clients. This year was no different. Here are the top 6 themes that stood out during the … Continued

A rally cry for B2B marketers to “be more”

The pressure is on. Your boss doesn’t care about the complexities involved with marketing to other businesses, how much technical jargon you need to wade through or how quickly the marketing landscape is evolving. Your company needs to attract the next generation of customers and employees. You’ve been tasked to make the brand modern. Adopt … Continued