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Video may have killed the radio star. Is text dead too?

Video content marketing has been deemed a must-do for B2B brands. However, tight budgets and compressed schedules can be hurdles to production. Are you doomed if you’re not producing viral videos to promote your product or service? Absolutely not. Video will win an audience better than a 25-page thesis paper, no doubt. But, text is … Continued

6 trends in B2B marketing in 2015

Every year I try to attend the Business Marketing Association national conference for business-to-business (B2B) marketers in Chicago. I find it energizing as the two days are packed full of useful content to bring back to our manufacturing clients. This year was no different. Here are the top 6 themes that stood out during the … Continued