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5 things you need to know about Inprela

You have high expectations. So do we. Everyone wants to work with people they like. Just like you, we are picky when taking on new clients. We go to great lengths to find and retain exceptional talent, and we’re cautious not to jeopardize employee relationships. Our people must be able to provide value. If we … Continued

Metrics that matter: Sharing your content marketing success

By now, you and your marketing team have most likely set up a content marketing strategy. Congratulations, you’ve made it through the first hurdle! Now here comes the tricky part: reporting on its performance. However, with so many metrics and analytics, which ones should you focus on? And why do they matter? Before these questions … Continued

What makes a great spokesperson?

Spokespeople play critical roles in PR programs. As the faces of companies, they are primary links between internal (businesses) and external (media, customers, general public) audiences. While the role of a company’s spokesperson varies, the job description often includes participating in media interviews, authoring contributed articles, participating in speaking engagements and attending tradeshows. Whether you … Continued

2017 B2B PR best practices

It’s hard to believe, but 2017 is already underway. Expectations are high that your marketing program will deliver an impactful ROI to your organization. To get your program off and running this year, here are three best practices to help drive business growth:   Bulldoze silos once and for all Integration efforts between PR and … Continued