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The one question that will change your PR program for good

Make your 2018 PR program your best yet   B2B marketers everywhere are developing 2018 marketing and PR plans. Clients are asking us to evaluate what worked and didn’t this year, to scan the competitive landscape to capitalize on weaknesses and to help them prepare to leverage their companies’ most anticipated events in 2018. The … Continued

3 traits necessary for successful multiple-agency integration

Strap on your seatbelts, folks, the wild ride that is marketing planning season is underway. An important step in the annual planning process is determining what additional capabilities your marketing team needs in order to deploy strategies aligned with the business objectives planned for the year ahead. Clearly each company has unique outside marketing support … Continued

4 B2B marketing trend reports to read before 2018 planning

As you’re putting together your 2018 marketing plan, there’s nothing like including some strong proof points pulled from third-party research & trend reports to build a case for a new strategy or organizational change, especially when it involves asking for more budget. Hard-hitting stats show you’ve done your homework and your decision is backed by … Continued

2018 PR Planning: Prepare today to succeed tomorrow

Labor Day signaled the end of summer. It’s still only September, though, so how can we be thinking ahead to 2018 PR planning? The reality is, the new year will be here soon. The best B2B PR programs stem from strategic planning and definitive business goals. Being ready to hit the ground running when the … Continued