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2017 B2B PR best practices

It’s hard to believe, but 2017 is already underway. Expectations are high that your marketing program will deliver an impactful ROI to your organization. To get your program off and running this year, here are three best practices to help drive business growth:   Bulldoze silos once and for all Integration efforts between PR and … Continued

Powerful manufacturing websites: An insider’s view

Most manufacturing websites have looked the same since the dawn of the internet. Typically, they are glorified brochures focused on products, industries and applications, written from an internally-focused perspective that packs in too much content. Very few take into consideration industry or audience needs before jumping into product features and benefits. Even fewer provide a … Continued

Politically incorrect: What B2B brands should learn from the 2016 election

If B2B brands can learn anything from the rancorous 2016 Presidential campaign, it’s this: authenticity reigns – even if politically incorrect. In the late hours of election night, with many states still “too-close-to-call”, American voters were interviewed by broadcast journalists on live TV. An NBC correspondent asked one female Trump supporter why she voted for … Continued

So your company is on social media. Now what?

B2B companies continue to invest more time and money into social media. According to Webbiquity, B2B spending on social media marketing will more than double in the next five years. Some companies are tightly focused on one or two platforms while others operate on several spaces. Whether it’s LinkedIn, Twitter, Facebook or all of the … Continued

Survey says: Industry reports generate thought leadership

One goal every client we work with has is to become a thought leader. Why? Because not only do bold, innovative companies that stake authoritative positions on an industry’s past, present and future garner greater media attention, but there’s a sense of prestige that accompanies their brands (think Apple or Netflix). Using PR to establish … Continued

Video may have killed the radio star. Is text dead too?

Video content marketing has been deemed a must-do for B2B brands. However, tight budgets and compressed schedules can be hurdles to production. Are you doomed if you’re not producing viral videos to promote your product or service? Absolutely not. Video will win an audience better than a 25-page thesis paper, no doubt. But, text is … Continued

Don’t jump on the buzzword bandwagon

Big Data, the Internet of Things, Green technology. If you work in the world of manufacturing, this terminology is not new to you. These are what we – and every other manufacturer – believe to be the industry’s “next big thing.” Everyone is using these buzzwords and claiming to be experts on these concepts, but … Continued