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Metrics that matter: Sharing your content marketing success

By now, you and your marketing team have most likely set up a content marketing strategy. Congratulations, you’ve made it through the first hurdle! Now here comes the tricky part: reporting on its performance. However, with so many metrics and analytics, which ones should you focus on? And why do they matter? Before these questions … Continued

Marketing in manufacturing: Three common challenges

The newness of 2016 has faded. You’re either executing your marketing communications campaigns as planned, or (more likely) you’re managing against the modified realities the year has brought your manufacturing brand. You’re not alone. Here are strategic workarounds for three of the most common problems marketing teams face in the manufacturing sector.   Feeling intense … Continued

6 trends in B2B marketing in 2015

Every year I try to attend the Business Marketing Association national conference for business-to-business (B2B) marketers in Chicago. I find it energizing as the two days are packed full of useful content to bring back to our manufacturing clients. This year was no different. Here are the top 6 themes that stood out during the … Continued

A rally cry for B2B marketers to “be more”

The pressure is on. Your boss doesn’t care about the complexities involved with marketing to other businesses, how much technical jargon you need to wade through or how quickly the marketing landscape is evolving. Your company needs to attract the next generation of customers and employees. You’ve been tasked to make the brand modern. Adopt … Continued