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Digitizing manufacturing must go beyond the production floor

Take a look at your company’s production floor. It’s pretty sweet, right? You might have the latest software and robotics, an effective IoT strategy, you might even be implementing additive manufacturing to shorten the supply chain. Your production floor is something to be proud of. It’s what powers your company and makes you one of … Continued

Trade magazines: Still a marketer’s best friend?

Marketing through trade publications is an important aspect of many business-to-business strategies. The publications have perceived credibility to increase awareness; position brands as thought leaders; drive referral traffic and garner high quality leads. But what happens when readership of trade magazines decline? We encountered a surprising new dynamic in a recent exercise. Inprela asked a … Continued

Top manufacturing blogs to follow today

As you know, dear readers, working in the manufacturing world means it’s important to be in the know about changing regulations, technology updates, enhancements and overall industry trends. That responsibility can be daunting. Thankfully, there are resources that make it easier to stay in the loop. One such resource is the blogosphere. By following relevant … Continued

Industry 4.0: Where do we go from here?

The Internet of Things (IoT) is changing the face of manufacturing. Cloud computing is coming to manufacturing. Industry 4.0’s automation and data exchange has reshaped the way things are made. In the beginning of 2016, these statements championed the power of disruptive technologies that were changing manufacturing. While these technologies came and we saw, have … Continued

A picture is worth a thousand shares

Most humans are visual beings. While text still dominates online information exchange, humans do not handle lots of text very well. Reading is time consuming and can easily be overwhelming. To counteract information overload, attractive visuals (photos, videos, infographics, etc.) that coincide with text are not just wants but must-haves. With that said, it should … Continued

Making PR a top lead generator

Inprela made PR a top business driver for Stratasys Direct Manufacturing (SDM) in 2015. Here’s how we did it. Program objectives were to increase awareness of the company and drive customer engagement to support sales. Inprela’s strategy was for SDM to self-publish the results of a commissioned survey of current and future users of 3D … Continued

Video may have killed the radio star. Is text dead too?

Video content marketing has been deemed a must-do for B2B brands. However, tight budgets and compressed schedules can be hurdles to production. Are you doomed if you’re not producing viral videos to promote your product or service? Absolutely not. Video will win an audience better than a 25-page thesis paper, no doubt. But, text is … Continued

Marketing in manufacturing: Three common challenges

The newness of 2016 has faded. You’re either executing your marketing communications campaigns as planned, or (more likely) you’re managing against the modified realities the year has brought your manufacturing brand. You’re not alone. Here are strategic workarounds for three of the most common problems marketing teams face in the manufacturing sector.   Feeling intense … Continued

B2B marketing: Humanizing your offering

Make the complicated, digestible, relatable, more understood. That is the goal in B2B marketing. But, it’s not an easy task. And few companies do it well. To me, the best marketing is evocative, humanizing a product or service portfolio that can be technical, confusing and sometimes boring. That’s why I’ve dedicated this post to a … Continued

The B2B guide to what’s trending in 2016

Trend stories are popular at the start of any New Year. It’s a time to pause and consider what potential impact new technologies and developments will have on the world, people and businesses. These stories can also prove to be crucial in keeping pace with industry advancements that, if ignored, can leave you feeling left … Continued