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A picture is worth a thousand shares

Most humans are visual beings. While text still dominates online information exchange, humans do not handle lots of text very well. Reading is time consuming and can easily be overwhelming. To counteract information overload, attractive visuals (photos, videos, infographics, etc.) that coincide with text are not just wants but must-haves. With that said, it should … Continued

The hidden power of LinkedIn for B2B healthcare marketing

Healthcare companies selling to a B2B audience should include LinkedIn as a key channel in their PR program for demand generation. It can help shorten a long sales cycle and enhance the ROI of your PR investment. It’s proven to be the best social platform for garnering conversions. LinkedIn drives greater than 60 percent more … Continued

Our digital footprint was failing (embarrassing but true)

There’s an old saying, “the cobbler’s children go unshod.” This was the reality when it came to Inprela’s digital footprint. Four years after starting the agency and managing rapid growth, it was time to take a step back to evaluate what’s working and what’s not. What wasn’t working – our digital footprint (or lack thereof) … Continued

6 healthcare leaders to follow in 2016

PR practitioners are used to continuously monitoring industry conversations to unearth emerging voices and validate others. You don’t have to be meticulous about it, but routinely filtering your social lists is a good practice for everyone. This practice not only helps you stay informed, but limits noise that may distract you from accessing truly valuable … Continued

Rebirth: The press release in the digital age

With digital PR, social media and PR/advertising blends being the talk of the industry, it may seem like one of PR’s oldest friends, the press release, has been left for dead. I disagree. Just like newspapers have had to embrace digital, so have press releases and other PR tactics. In this case, change isn’t necessarily … Continued

Digital and PR: When Two Become One

Time spent online exceeds time spent with all other media, including TV. With the high usage of social media, smart phones and tablets, as well as the need for instant information, marketing teams are under increasing pressure to make sure everything is digitally-connected and mobile-enabled.  Digital was once a separate and siloed strategy from PR. … Continued