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Don’t sell snake oil: What you say matters

The role of public relations for healthcare companies is critical – and complicated. Compelling product or service information helps companies stand out, but they must pay careful attention to how media and consumers will translate it. Ask yourself: “Does it set realistic expectations?” “Does it promise what it delivers?” and “Do I have enough data … Continued

In times of crisis

Lying to the media. Shirking responsibility. Cover-ups. Volkswagen (VW) provided a blueprint on how not to respond to a scandal, after the company was caught using software to defeat Environmental Protection Agency emissions tests last year. The company took a pounding, with its CEO resigning and stock price tanking more than 50 percent. While it’s … Continued