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2018 PR Planning: Prepare today to succeed tomorrow

Labor Day signaled the end of summer. It’s still only September, though, so how can we be thinking ahead to 2018 PR planning? The reality is, the new year will be here soon. The best B2B PR programs stem from strategic planning and definitive business goals. Being ready to hit the ground running when the … Continued

5 ways “fake news” impacts healthcare media

The proliferation of the term “fake news” over the last year has catapulted the entire journalism profession into the spotlight…and into defense mode. According to a new report, A Real Plague: Fake News, 82 percent of Americans are concerned about the impact “fake news” might have on the credibility of information they get from the … Continued

PR’s critical role in enhancing your search ranking

PR is one of the best and fastest ways to enhance search rankings. Over 80 percent of B2B interactions begin with search, so where and how you show up matters. Not showing up at all is the same as being invisible to prospective customers. Search engine rankings 101 When search engines see a high-level of … Continued

How your brand can avoid social media #fails

For most marketing, PR and communication pros, social media is a blessing. Engaging LinkedIn content, viral videos, and smart campaigns can greatly elevate a brand’s cachet. But the medium can curse those who aren’t careful. After all, it only takes one bad post to crush a brand’s carefully cultivated goodwill. To avoid being the next … Continued

5 things you need to know about Inprela

You have high expectations. So do we. Everyone wants to work with people they like. Just like you, we are picky when taking on new clients. We go to great lengths to find and retain exceptional talent, and we’re cautious not to jeopardize employee relationships. Our people must be able to provide value. If we … Continued