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5 ways “fake news” impacts healthcare media

The proliferation of the term “fake news” over the last year has catapulted the entire journalism profession into the spotlight…and into defense mode. According to a new report, A Real Plague: Fake News, 82 percent of Americans are concerned about the impact “fake news” might have on the credibility of information they get from the … Continued

How your brand can avoid social media #fails

For most marketing, PR and communication pros, social media is a blessing. Engaging LinkedIn content, viral videos, and smart campaigns can greatly elevate a brand’s cachet. But the medium can curse those who aren’t careful. After all, it only takes one bad post to crush a brand’s carefully cultivated goodwill. To avoid being the next … Continued

5 things you need to know about Inprela

You have high expectations. So do we. Everyone wants to work with people they like. Just like you, we are picky when taking on new clients. We go to great lengths to find and retain exceptional talent, and we’re cautious not to jeopardize employee relationships. Our people must be able to provide value. If we … Continued

What makes a great spokesperson?

Spokespeople play critical roles in PR programs. As the faces of companies, they are primary links between internal (businesses) and external (media, customers, general public) audiences. While the role of a company’s spokesperson varies, the job description often includes participating in media interviews, authoring contributed articles, participating in speaking engagements and attending tradeshows. Whether you … Continued

How VOC enhances B2B marketing effectiveness

Most healthcare and manufacturing companies believe they know their customers pretty well, so they don’t often reach out directly to them and ask about their expectations, preferences and aversions. That’s a mistake. B2B brands who fail to use voice of customer (VOC) research and insights to guide marketing strategy, spend priorities, and message/content strategy are … Continued

Don’t sell snake oil: What you say matters

The role of public relations for healthcare companies is critical – and complicated. Compelling product or service information helps companies stand out, but they must pay careful attention to how media and consumers will translate it. Ask yourself: “Does it set realistic expectations?” “Does it promise what it delivers?” and “Do I have enough data … Continued

A picture is worth a thousand shares

Most humans are visual beings. While text still dominates online information exchange, humans do not handle lots of text very well. Reading is time consuming and can easily be overwhelming. To counteract information overload, attractive visuals (photos, videos, infographics, etc.) that coincide with text are not just wants but must-haves. With that said, it should … Continued