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5 things you need to know about Inprela

You have high expectations. So do we. Everyone wants to work with people they like. Just like you, we are picky when taking on new clients. We go to great lengths to find and retain exceptional talent, and we’re cautious not to jeopardize employee relationships. Our people must be able to provide value. If we … Continued

Powerful manufacturing websites: An insider’s view

Most manufacturing websites have looked the same since the dawn of the internet. Typically, they are glorified brochures focused on products, industries and applications, written from an internally-focused perspective that packs in too much content. Very few take into consideration industry or audience needs before jumping into product features and benefits. Even fewer provide a … Continued

Marketing in manufacturing: Three common challenges

The newness of 2016 has faded. You’re either executing your marketing communications campaigns as planned, or (more likely) you’re managing against the modified realities the year has brought your manufacturing brand. You’re not alone. Here are strategic workarounds for three of the most common problems marketing teams face in the manufacturing sector.   Feeling intense … Continued

Our digital footprint was failing (embarrassing but true)

There’s an old saying, “the cobbler’s children go unshod.” This was the reality when it came to Inprela’s digital footprint. Four years after starting the agency and managing rapid growth, it was time to take a step back to evaluate what’s working and what’s not. What wasn’t working – our digital footprint (or lack thereof) … Continued

Good vs. great: How does your PR program stack up?

Our clients often ask us how their programs compare to other clients. They are looking for a performance review on what they are doing well, and what they could improve upon. I love this question as it shows our clients are truly passionate about the work we’re doing together. At the same time, we struggle … Continued

6 trends in B2B marketing in 2015

Every year I try to attend the Business Marketing Association national conference for business-to-business (B2B) marketers in Chicago. I find it energizing as the two days are packed full of useful content to bring back to our manufacturing clients. This year was no different. Here are the top 6 themes that stood out during the … Continued

A rally cry for B2B marketers to “be more”

The pressure is on. Your boss doesn’t care about the complexities involved with marketing to other businesses, how much technical jargon you need to wade through or how quickly the marketing landscape is evolving. Your company needs to attract the next generation of customers and employees. You’ve been tasked to make the brand modern. Adopt … Continued