Inprela Logo

4 B2B marketing trend reports to read before 2018 planning

As you’re putting together your 2018 marketing plan, there’s nothing like including some strong proof points pulled from third-party research & trend reports to build a case for a new strategy or organizational change, especially when it involves asking for more budget. Hard-hitting stats show you’ve done your homework and your decision is backed by … Continued

B2B Marketers: Stop spending your money in these 5 ways

Perhaps unsurprisingly, budget is the top concern for underperforming- to moderate-performing marketing teams, according to the Salesforce.com 2016 State of Marketing Report. But we didn’t expect the same report to find that budget isn’t even in the top 10 concerns for high-performing teams. How can that be? Salesforce attributes this phenomenon to company leaders prioritizing … Continued