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Top manufacturing blogs to follow today

As you know, dear readers, working in the manufacturing world means it’s important to be in the know about changing regulations, technology updates, enhancements and overall industry trends. That responsibility can be daunting. Thankfully, there are resources that make it easier to stay in the loop. One such resource is the blogosphere. By following relevant … Continued

Metrics that matter: Sharing your content marketing success

By now, you and your marketing team have most likely set up a content marketing strategy. Congratulations, you’ve made it through the first hurdle! Now here comes the tricky part: reporting on its performance. However, with so many metrics and analytics, which ones should you focus on? And why do they matter? Before these questions … Continued

Industry 4.0: Where do we go from here?

The Internet of Things (IoT) is changing the face of manufacturing. Cloud computing is coming to manufacturing. Industry 4.0’s automation and data exchange has reshaped the way things are made. In the beginning of 2016, these statements championed the power of disruptive technologies that were changing manufacturing. While these technologies came and we saw, have … Continued

A picture is worth a thousand shares

Most humans are visual beings. While text still dominates online information exchange, humans do not handle lots of text very well. Reading is time consuming and can easily be overwhelming. To counteract information overload, attractive visuals (photos, videos, infographics, etc.) that coincide with text are not just wants but must-haves. With that said, it should … Continued

Video may have killed the radio star. Is text dead too?

Video content marketing has been deemed a must-do for B2B brands. However, tight budgets and compressed schedules can be hurdles to production. Are you doomed if you’re not producing viral videos to promote your product or service? Absolutely not. Video will win an audience better than a 25-page thesis paper, no doubt. But, text is … Continued

B2B marketing: Humanizing your offering

Make the complicated, digestible, relatable, more understood. That is the goal in B2B marketing. But, it’s not an easy task. And few companies do it well. To me, the best marketing is evocative, humanizing a product or service portfolio that can be technical, confusing and sometimes boring. That’s why I’ve dedicated this post to a … Continued

Don’t jump on the buzzword bandwagon

Big Data, the Internet of Things, Green technology. If you work in the world of manufacturing, this terminology is not new to you. These are what we – and every other manufacturer – believe to be the industry’s “next big thing.” Everyone is using these buzzwords and claiming to be experts on these concepts, but … Continued

Digital and PR: When Two Become One

Time spent online exceeds time spent with all other media, including TV. With the high usage of social media, smart phones and tablets, as well as the need for instant information, marketing teams are under increasing pressure to make sure everything is digitally-connected and mobile-enabled.  Digital was once a separate and siloed strategy from PR. … Continued

Please don’t let me be misunderstood

As a mom and a PR practitioner, it seems I have taken on two roles that have been listed among the most under-appreciated professions. Not because we are not valued, but rather our work is often unseen. We run like well-oiled machines, and it’s not until that machine breaks down are we noticed. Although, in … Continued

Our name in lights

Typically we are so focused on getting our clients recognized that we forget to have our moment in the limelight. But every so often, we do turn the tables and take the opportunity to puff out our chests and boast about ourselves a bit, in the most humble way possible, of course. Most recently, the … Continued