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2018 PR Planning: Prepare today to succeed tomorrow

Labor Day signaled the end of summer. It’s still only September, though, so how can we be thinking ahead to 2018 PR planning? The reality is, the new year will be here soon. The best B2B PR programs stem from strategic planning and definitive business goals. Being ready to hit the ground running when the … Continued

A look into how healthcare professionals use virtual communities

The current healthcare structure and culture can limit healthcare professionals’ interpersonal communication. While modern healthcare organizations are touted as being knowledge intensive, research is showing that bureaucratic, hierarchical and intra-professional barriers still exist when it comes to facilitating knowledge sharing. Why should healthcare companies care? Because gaps in communication can impact the adoption speed of … Continued

What makes a great spokesperson?

Spokespeople play critical roles in PR programs. As the faces of companies, they are primary links between internal (businesses) and external (media, customers, general public) audiences. While the role of a company’s spokesperson varies, the job description often includes participating in media interviews, authoring contributed articles, participating in speaking engagements and attending tradeshows. Whether you … Continued

Don’t sell snake oil: What you say matters

The role of public relations for healthcare companies is critical – and complicated. Compelling product or service information helps companies stand out, but they must pay careful attention to how media and consumers will translate it. Ask yourself: “Does it set realistic expectations?” “Does it promise what it delivers?” and “Do I have enough data … Continued

And the winner is… evaluating the value of an award

Not all awards are created equal. Some carry a lot of weight, while others amount to little more than a participation trophy. They can also require major time commitment and investment. With so many ways to invest your marketing dollars, it begs the question: Is there value in nominating your company or product for an … Continued

Beyond the booth: How to leverage your tradeshow attendance

Tradeshows are a key public relations strategy for many of our healthcare and manufacturing clients. The Association of perioperative Registered Nurses (AORN) Surgical Conference and Expo brought in over 4,200 exhibitors and 4,000 attendees last year and the AC, Heating & Refrigeration (AHR) System Expo brings in nearly 2,000 companies and over 6,000 HVAC professionals. … Continued

The benefits of an annual PR budget

With planning season in full-swing, you will soon be submitting your public relations budget for 2016. It might be easy to base the budget off the most tangible or obvious PR needs anticipated in the new year, such as a product launch or tradeshow support. But to fully utilize PR support, consider the benefits of having an … Continued