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What makes a great spokesperson?

Spokespeople play critical roles in PR programs. As the faces of companies, they are primary links between internal (businesses) and external (media, customers, general public) audiences. While the role of a company’s spokesperson varies, the job description often includes participating in media interviews, authoring contributed articles, participating in speaking engagements and attending tradeshows. Whether you … Continued

Don’t sell snake oil: What you say matters

The role of public relations for healthcare companies is critical – and complicated. Compelling product or service information helps companies stand out, but they must pay careful attention to how media and consumers will translate it. Ask yourself: “Does it set realistic expectations?” “Does it promise what it delivers?” and “Do I have enough data … Continued

And the winner is… evaluating the value of an award

Not all awards are created equal. Some carry a lot of weight, while others amount to little more than a participation trophy. They can also require major time commitment and investment. With so many ways to invest your marketing dollars, it begs the question: Is there value in nominating your company or product for an … Continued

Beyond the booth: How to leverage your tradeshow attendance

Tradeshows are a key public relations strategy for many of our healthcare and manufacturing clients. The Association of perioperative Registered Nurses (AORN) Surgical Conference and Expo brought in over 4,200 exhibitors and 4,000 attendees last year and the AC, Heating & Refrigeration (AHR) System Expo brings in nearly 2,000 companies and over 6,000 HVAC professionals. … Continued

The benefits of an annual PR budget

With planning season in full-swing, you will soon be submitting your public relations budget for 2016. It might be easy to base the budget off the most tangible or obvious PR needs anticipated in the new year, such as a product launch or tradeshow support. But to fully utilize PR support, consider the benefits of having an … Continued

Tips for tailoring key messages to your audience

One of my favorite yoga postures to practice and teach is Parivrtta Utkatasana (pictured above), a dynamic posture accessible to most people, yet still very challenging. The way I incorporate this posture into my classes varies slightly based on the skill level and knowledge of the practitioners in the room. Although it yields the same … Continued